Balancing bias in the media

Sharon Beder, University of Wollongong

Article comments

Beder, S, Balancing bias in the media, in The science minister and the sea cow: thirteen essays on the nature of choice, Braidwood, N.S.W., Finlay Lloyd, Braidwood, 2007, 60-70. Original publisher information available here

Abstract

The news is presented to give the impression it is factual, uncoloured by journalistic bias, so each side of a controversy is accurately reported. This paper outlines the way that the influence of editors, owners, advertisers – as well as journalistic conventions – are more important to the final result of journalism than the reporting skills or biases of individual journalists.