Balancing bias in the media
Beder, S, Balancing bias in the media, in The science minister and the sea cow: thirteen essays on the nature of choice, Braidwood, N.S.W., Finlay Lloyd, Braidwood, 2007, 60-70. Original publisher information available here
The news is presented to give the impression it is factual, uncoloured by journalistic bias, so each side of a controversy is accurately reported. This paper outlines the way that the influence of editors, owners, advertisers – as well as journalistic conventions – are more important to the final result of journalism than the reporting skills or biases of individual journalists.
Sharon Beder. "Balancing bias in the media" Faculty of Arts - Papers. , 2007.
Available at: http://works.bepress.com/sbeder/37