Content in exchange for attention

Ruslan Budnik, High School of Economics Russia

Abstract

In the article has been elaborated a new method of remuneration for the authors in situation of free dissemination and use of theirs creative works. It is grounded that the main value of creative work is the public attention they are able to attract. It is proofed that the attracted attention is the economic value which could and should be selling and purchasing. Attracted attention will substitute the monetization methods based on copyright. The new commercialization model of creative products does not leave the room for limitation access to creative works.