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Pricing in sport marketing

Rudi A. Meir, Southern Cross University
Dave Arthur, Southern Cross University

Suggested Citation

Meir, RA & Arthur, D 2007, 'Pricing in sport marketing', in J Beech & S Chadwick (eds), The marketing of sports, Prentice Hall/Financial Times, Harlow, England. Chapter 15, pp. 321-341.

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