Tribalism: attracting fans in a fragmented market
Suggested Citation
Meir, RA 2007, 'Tribalism: attracting fans in a fragmented market', in S Chadwick & D Arthur (eds), International cases in the business of sport, Elsevier Publishing, London. Chapter 14, pp. 192-204.
The full text of this version of the article is not currently available here.
Bookmark