Senior Lecturer Rudi Meir AssocDipSptSc(NRCAE), BAppSc(CCAE), MA(Deakin) 

General Research Interests: 

* Sponsorship and marketing issues in professional sport franchises. 

* Brand development and merchandising in professional sport. 

* Managing the coaching/training environment. 

* Thermoregulation and fluid status. 

Current Research Projects (with possibility of supervising research students): 

* Factors influencing the consumer decision making process when purchasing season
tickets. 

* The packaging of a match day entertainment as a strategy for increasing consumer
satisfaction. 

* Estimated body temperature and body mass changes in professional rugby league players. 

* Comparison of fitness profiles of professional rugby union and rugby league players. 

* Acute effects of different training methods on 40 metre sprint performance. 

Journal articles

Responding to change in the sporting environment: a brief review of recent agility testing and training research (with Ryan C. Holding and Shi Zhou), Australian Strength and Conditioning Association (2014)

The ability to display high levels of speed whilst changing direction is of vital importance...

 

OpenURL

Rugby and the environment, The science of rugby (2014)
 

OpenURL

The acute effect of mouth only breathing on time to completion, heart rate, rate of perceived exertion, blood lactate and ventilatory measures during a high-intensity shuttle run (with Guang-Gao Zhao, Shi Zhou, Rosalind Beavers, and Allan Davie), Journal of Strength and Conditioning Research (2014)

This study investigated the effect of restricting nasal breathing during a series of 20 meter...

 

The use of 3D motion capture to assess back squat technique wearing different footwear: a preliminary investigation (with John W. Whitting, Ryan Holding, and Zachary Crowley-McHattan), Journal of Australian Strength & Conditioning (2013)
 

OpenURL

An investigation of surf participation and injury prevalence in Australian surfers: a self-reported retrospective analysis (with Shi Zhou, Margaret I. Rolfe, Wendy L. Gilleard, and Rosanne A. Coutts), New Zealand Journal of Sports Medicine (2012)

Aim: To establish the prevalence and type of injuries sustained by Australian surfers in a...

 

Book chapters

Pricing in sport marketing (with Dave Arthur), The marketing of sports (2007)
 

Tribalism: attracting fans in a fragmented market, International cases in the business of sports (2007)
 

Theses

PDF

Tribalism, team brand loyalty, team brand value and personal/group identity in professional Rugby football, PhD thesis, Southern Cross University, Lismore, NSW (2009)

Tribalism is an axiomatic characteristic of sport consumerism yet there does not appear to have...

 

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The effect of jersey type on thermoregulatory responses during exercise in a warm humid environment (Thesis), PhD thesis Deakin University, Melbourne, Vic. (1992)

The thermoregulatory responses of subjects wearing two different forms of rugby league jersey, one with...

 

Conference publications

OpenURL

Impact of restricting nasal breathing on physiological responses during a simple sports conditioning drill (with Guanggoa Zhao, Shi Zhou, Rosalind Beavers, and Allan Davie), 2011 International Conference on Applied Strength Conditioning (2011)
 

Effect of short-term use of testosterone enanthate on personality and mood in healthy young males (with Rosanne A. Coutts, Shane Rogerson, Glen Bede Deakin, Sonya M. Marshall-Gradisnik, Shi Zhou, and Robert P. Weatherby), American College of Sport Medicine Annual Meeting, Medicine and Science in Sports and Exercise, vol. 38, supplement 5 (2006)

Supported by notions that supplementation enhances mental, physical and sexual powers steroid users focus on...

 

Natural killer cell numbers and natural killer cytotoxic activity after six weeks of testosterone enanthate administration in healthy young males (with Sonya M. Marshall-Gradisnik, Shane Rogerson, Glen Bede Deakin, Rosanne A. Coutts, Shi Zhou, and Robert P. Weatherby), American College of Sport Medicine annual meeting, Journal of Medicine and Science in Sports and Exercise, vol. 38, supplement 5 (2006)
 

Natural Killer cell numbers and natural killer cytotoxic activity after 6 weeks of testosterone enanthate administration in health young males (with Sonya M. Marshall-Gradisnik, Shane Rogerson, Glen Bede Deakin, Rosanne A. Coutts, Shi Zhou, and Robert P. Weatherby), Program & abstracts: Promoting innovation, measuring success: Australian Conference of Science and Medicine in Sport, Fifth National Physical Activity Conference, Fourth National Sports Injury Prevention Conference: Journal of Science and Medicine in Sport, Dec. 2005, supplement v.8, no. 4 (2005)
 

The effect of short-term use of testosterone enanthate on muscle strength and power in healthy young males (with Shane Rogerson, Robert P. Weatherby, Glen Bede Deakin, Rosanne A. Coutts, Shi Zhou, and Sonya M. Marshall-Gradisnik), School of Health and Human Sciences Papers (2005)
 

Reports

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An investigation of surf participation and injury prevalence in Australian surfers: a self-reported retrospective analysis (with Shi Zhou, Wendy L. Gilleard, and Rosanne A. Coutts), School of Health and Human Sciences (2011)