Ron Smith is a college professor and academic administrator; an author and
researcher on pubic relations; and a consultant in strategic planning. 

Books

Strategic Planning for Public Relations (4th ed.) (2013)

This textbook has been adopted by 220 colleges and universities in the United States and...

 
Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media (4tgh ed.) (2012)

This textbook has been adopted by 142 colleges and universities in the United States, Canada,...

 
MediaWriting: Print, Broadcast, and Public Relations (4th ed.) (with W Richard Whitaker and Janet E. Ramsey) (2012)

Used by 60 colleges and universities in the US, Canada, China and Australia, and acquired...

 

Chapters

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Campaign Design and Management, 21st Century Communication: A Referecne Handbook (2009)

The role of strategic planning in public relations is rooted in today's understanding of the...

 

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The Cherokee-Freedmen Story: What The Media Saw, Shoot the Indian: Media, Misperception and Native Truth (2007)

National media and international journalists watched in March 2007, as voters in the Cherokee Nation...

 

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Two Polls Show Media and Government Out of Step with the Public, Shoot the Indian: Media, Misperception and Native Truth (2007)

It makes for an interesting and unusual image -- public opinion marching down the path...

 

Presentations

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The News about Sovereignty, Association for Education in Journalism and Mass Communication (2010)

A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee