Ron Smith is a college professor and academic administrator; an author and researcher on pubic relations; and a consultant in strategic planning.
Books
Strategic Planning for Public Relations (2009)
This innovative and popular text provides a clear pathway to understanding public relations campaigns and...
MediaWriting: Print, Broadcast, and Public Relations (with W Richard Whitaker and Janet E. Ramsey) (2008)
Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages...
Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media (2007)
Becoming a Public Relations Writer guides you through the writing process for public relations practice....
Chapters
Campaign Design and Management, 21st Century Communication: A Referecne Handbook (2009)
The role of strategic planning in public relations is rooted in today's understanding of the...
The Cherokee-Freedmen Story: What The Media Saw, Shoot the Indian: Media, Misperception and Native Truth (2007)
National media and international journalists watched in March 2007, as voters in the Cherokee Nation...
Two Polls Show Media and Government Out of Step with the Public, Shoot the Indian: Media, Misperception and Native Truth (2007)
It makes for an interesting and unusual image -- public opinion marching down the path...
Presentations
The News about Sovereignty, Association for Education in Journalism and Mass Communication (2010)
A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee