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Selected Works of Robert P. Vitale
Book
Business to Business Marketing: Analysis and Practice in a Dynamic Environment
(2010)
  • Robert P. Vitale, San Jose State University
  • J. J. Giglierano, San Jose State University
  • W. Pfoertsch
Link
Abstract
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.
Disciplines
Publication Date
2010
Publisher
Pearson/Prentice Hall
Citation Information
Robert P. Vitale, J. J. Giglierano and W. Pfoertsch. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. 2nd(2010)
Available at: http://works.bepress.com/robert_vitale/3/