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Selected Works of Robert Mackoy
Contribution to Book
Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism
Environmental Marketing: Developments in Practice, Theory and Research (1995)
  • Robert Mackoy, Butler University
  • Roger J. Calantone
  • Cornelia L. Dröge
Link
Abstract

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

Disciplines
Publication Date
1995
Editor
Michael Polonsky and Alma T. Mintu
Publisher
Haworth Press
Citation Information
Robert Mackoy, Roger J. Calantone and Cornelia L. Dröge. "Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism" New YorkEnvironmental Marketing: Developments in Practice, Theory and Research (1995)
Available at: http://works.bepress.com/robert_mackoy/6/