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Meaning Matters: Polysemy in Advertising (with Stefano Puntoni and Jonathan Schroeder), Journal of Advertising (2010)

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Should You Launch a Fighter Brand?, Harvard Business Review (2009)

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Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets (with Mark Zbaracki, mark Ritson, Daniel Levy, Shantanu Dutta, and Mark Bergen), The Review of Economics and Statistics (2004)

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Shattering the Myth of Costless Price Changes (with Mark Bergen, Shantanu Dutta, Danny Levy, and Mark Zbaracki), European Management Journal (2003)

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Pricing as a Strategic Capability (with Mark Bergen, Shantanu Dutta, and Mark Zbaracki), Sloan Management Review (2002)

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The Social Uses of Advertising (with Richard Elliott), Journal of Consumer Research (1999)

Paddy Barwise, & Mark Ritson (2000), “ in Brand.New, ed. Jane Pavitt, Princeton, NJ; Princeton University Press, 70-97. (with Paddy Barwise), Brand New (2000)

Post-structuralism and the Dialectics of Advertising: Discourse, Ideology, Resistance (with Richard Elliott), Postcards from the Edge (1999)