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Paddy Barwise, & Mark Ritson (2000), “ in Brand.New, ed. Jane Pavitt, Princeton, NJ; Princeton University Press, 70-97.

Paddy Barwise
Mark Ritson, Melbourne Business School

Suggested Citation

Paddy Barwise and Mark Ritson. "Paddy Barwise, & Mark Ritson (2000), “ in Brand.New, ed. Jane Pavitt, Princeton, NJ; Princeton University Press, 70-97." Brand New. Ed. Andrea Dunham. NJ: Princeton University Press, 2000. 70-97.

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