Mark Ritson has a Ph.D. in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools. He has taught MBA courses in brand management and marketing management at London Business School, MIT Sloan, the University of Minnesota and Melbourne Business School, University of Melbourne - where he is an Associate Professor of Marketing. He is one of the world's leading Marketing instructors and has won the teaching prize at LBS (2004), MIT (2009) & MBS (both 2008 and 2009). Mark has worked extensively all over the world as a consultant for some of the largest brands in the world. His clients include McKinsey, adidas, PepsiCo, Eli Lilly, Johnson & Johnson, De Beers, Ericsson and WD40. For eight years he has also served as advisor and in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. In a recent national survey in the UK in 2009 he was voted one of the Britain's most admired marketers. An avid writer on branding, his column on the topic has appeared every week for the past 8 years in London's leading trade magazine Marketing. In 2009 he was awarded Britain's top award for magazine journalism, the PPA's Columnist of the Year Award, for his writing. His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review and the Journal of Consumer Research. Ritson won the 2000 Ferber Award, one of the most prestigious prizes Marketing, for his Ph.D dissertation on the social uses of advertising. His research on pricing was also cited in the acceptance speech of the winner of the Nobel Prize for Economics.
Academic Publications
Meaning Matters: Polysemy in Advertising (with Stefano Puntoni and Jonathan Schroeder), Journal of Advertising (2010)
Should You Launch a Fighter Brand?, Harvard Business Review (2009)
Managers contemplating a new product launch during the prosperous early years of the twenty-first century...