Rick Burton has more than 30 years of sports and entertainment industry leadership working with image-driven organizations such as the United States Olympic Committee, National Football League, National Basketball League, NIKE, Visa, Miller Brewing Company and Universal Studios. He has comprehensive experience with country, league, team and product marketing with emphasis on strategic planning, advertising, sponsorship, maximizing events and strengthening the positioning of entities using sports.
How IOC’s Pound Sees Anti-doping, Marketing Efforts Evolving (with Norm O'Relly), Sports Business Journal (2012)
Gender equity best served by creativity, not loopholes, Sports Business Journal (2011)
The secrets of leadership are often found at the bottom, Sports Business Journal (2011)
Failing to prepare athletes for lifestyle only feeds problem, Sports Business Journal (2011)
Sport Sovereignty at Bay: The Impact of Globalization and the Multi-National Sport Enterprise on the Westphalian-Based International Sport Structure (with Matthew Robinson and Emir Turam), SAIS Review of International Affairs (2011)
The existing framework for international sport is based on the guiding principles of the Peace...
The Darkest Mission (2011)
February 1994: the American CIA has just arrested Russian double agent and 30-year CIA veteran...
Contributions to Books
Hospitality: A Key Sponsorship Service in Sports Marketing (with John Tripodi, Scott Owen, and Lynn Kahle), Close, Consumer Behavior Knowledge for Effective Sports Marketing (2011)
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners...