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Typology of Sponsorship Activity (with Peter Thompson), International Perspectives on the Management of Sport (2007)
As the use of sponsorships in marketing has increased the combinations of sponsorship resources and...
Client focus in regulatory agencies: Oxymoron or opportunity? (with John Alford), Public Management Review (2006)
‘Client focus’ seems like a counter-intuitive notion for regulatory agencies, whose job is to compel...
Marketing Planning, Market Orientation and Business Performance (with Sue Pulendran and Rob Widing), Marketing Planning, Market Orientation and Business Performance (2003)
This study examines the relationships between marketing planning, market orientation and business performance. We explore...
Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited (with John Saunders), The Marketing Review (2002)
The doctoral research process is the entry path for the academic profession. Traditionally it is...
Leveraging Sponsorship Through Cause Related Marketing: Complementarities and Conflicts (with Michael Jay Polonsky), European Journal of Marketing (2001)
Sponsorship activities have become a mainstream component of the marketing mix. As such, there are...
Antecedents and Consequences of Market Orientation in Australia (with Sue Pulendran and Rob Widing), Australian Journal of Management (2000)
The subject of market orientation has been of interest to both researchers and practitioners for...
Determinants of Sports Sponsorship Response (with Peter Thompson), Journal of the Academy of Marketing Science (2000)
Despite the growing role of sponsorship in the marketing activities of firms worldwide, academic research...