Richard Speed works and researches across the areas of marketing and strategic management. As ANZ Professor of Strategic Marketing and Associate Dean for Faculty Resources, Richard teaches within both award and executive programs at MBS. Richard’s research publications focus on marketing strategy and market-oriented organisations; building and sustaining valuable brands; sponsorship and applications of marketing outside the commercial domain. Widely published, Richard also serves on the editorial review board of the European Journal of Marketing, and he has acted as an occasional reviewer for numerous other publications. Richard has consulted and presented on marketing strategy to a wide variety of international and Australian companies, as well as within the not-for-profit sector. His clients include PricewaterhouseCoopers, Ford Australia, Hewlett Packard and the Civil Aviation Safety Authority.
Sponsorship
Typology of Sponsorship Activity (with Peter Thompson), International Perspectives on the Management of Sport (2007)
As the use of sponsorships in marketing has increased the combinations of sponsorship resources and...
Leveraging Sponsorship Through Cause Related Marketing: Complementarities and Conflicts (with Michael Jay Polonsky), European Journal of Marketing (2001)
Sponsorship activities have become a mainstream component of the marketing mix. As such, there are...
Determinants of Sports Sponsorship Response (with Peter Thompson), Journal of the Academy of Marketing Science (2000)
Despite the growing role of sponsorship in the marketing activities of firms worldwide, academic research...
Political and Public Sector Marketing
The Europeanisation of the British Political Marketplace (with Patrick Butler and Neil Collins) (2011)
The coalition government that resulted from the 2010 general election represents a new scenario in...
Client focus in regulatory agencies: Oxymoron or opportunity? (with John Alford), Public Management Review (2006)
‘Client focus’ seems like a counter-intuitive notion for regulatory agencies, whose job is to compel...
Marketing Strategy
Marketing Planning, Market Orientation and Business Performance (with Sue Pulendran and Rob Widing), Marketing Planning, Market Orientation and Business Performance (2003)
This study examines the relationships between marketing planning, market orientation and business performance. We explore...
Antecedents and Consequences of Market Orientation in Australia (with Sue Pulendran and Rob Widing), Australian Journal of Management (2000)
The subject of market orientation has been of interest to both researchers and practitioners for...
No subject area
Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited (with John Saunders), The Marketing Review (2002)
The doctoral research process is the entry path for the academic profession. Traditionally it is...