Richard Speed works and researches across the areas of marketing and strategic
management. As ANZ Professor of Strategic Marketing and Associate Dean for Faculty
Resources, Richard teaches within both award and executive programs at MBS. 

Richard’s research publications focus on marketing strategy and market-oriented
organisations; building and sustaining valuable brands; sponsorship and applications of
marketing outside the commercial domain. Widely published, Richard also serves on the
editorial review board of the European Journal of Marketing, and he has acted as an
occasional reviewer for numerous other publications. 

Richard has consulted and presented on marketing strategy to a wide variety of
international and Australian companies, as well as within the not-for-profit sector. His
clients include PricewaterhouseCoopers, Ford Australia, Hewlett Packard and the Civil
Aviation Safety Authority.

No subject area

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Typology of Sponsorship Activity (with Peter Thompson), International Perspectives on the Management of Sport (2007)
As the use of sponsorships in marketing has increased the combinations of sponsorship resources and...
 

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Client focus in regulatory agencies: Oxymoron or opportunity? (with John Alford), Public Management Review (2006)
‘Client focus’ seems like a counter-intuitive notion for regulatory agencies, whose job is to compel...
 

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Marketing Planning, Market Orientation and Business Performance (with Sue Pulendran and Rob Widing), Marketing Planning, Market Orientation and Business Performance (2003)
This study examines the relationships between marketing planning, market orientation and business performance. We explore...
 

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Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited (with John Saunders), The Marketing Review (2002)
The doctoral research process is the entry path for the academic profession. Traditionally it is...
 

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Leveraging Sponsorship Through Cause Related Marketing: Complementarities and Conflicts (with Michael Jay Polonsky), European Journal of Marketing (2001)
Sponsorship activities have become a mainstream component of the marketing mix. As such, there are...
 

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