Robert has research interests in adding value to achieve better pricing levels in business to business markets, services marketing and marketing strategy. Robert has held senior marketing roles in a variety of tourism organisations. Before moving into consulting he was Executive Director of the Perth Convention Bureau. His consulting work broadened his experience in the areas of business to business marketing and distribution issues for a range of companies in the Illawarra and Sydney regions. Robert draws on this experience in his lectures to give practical relevance to the theory presented in text books.
Articles
Determination of consumer context in an online transaction process for a high risk purchase (with Rodney J. Clarke and Elias Kyriazis), Faculty of Commerce - Papers (2010)
This paper showcases/discusses a method of analyzing consumer website behavior thatenables real-time purchase context identification....
Non-price online consumer purchase point value (with Rodney J. Clarke and Elias Kyriazis), Faculty of Commerce - Papers (2010)
Online consumer point of purchase behaviour is typically dealt with as a number of functional...
Predicting online consumer information needs using heuristics (with Rodney J. Clarke and Elias Kyriazis), Faculty of Commerce - Papers (2010)
This paper proposes a new approach to online behaviour modelling based on heuristic patterns of...
Research needs for assessing online value creation in complex consumer purchase process behavior (with Rodney J. Clarke and Elias Kyriazis), Faculty of Commerce - Papers (2010)
Consumers face considerable frustration when purchasing structurally and/or semantically complexhigh-involvement products online. Reliance on computer-mediated...
Received Literatures in Online Consumer Information Search: Limitations and Next Steps (with Rodney J. Clarke and Elias Kyriazis), Faculty of Commerce - Papers (2008)
This paper reviews literature dealing with clickstream analysis and other approaches to online information search...
Presentations
Online information values for recreational travellers: a review of online sources in decision making for an unfamiliar long haul destination, Faculty of Commerce - Papers (2004)
Acquisition or purchase of travel arrangements involves an exchange of information which is theoretically suited...
Source of value online for recreational travellers: customer information needs in the buying process and internet capability, Faculty of Commerce - Papers (2004)
The information needs of buyers of high involvement recreational travel products are potentially a source...
The Use of the Internet in the Personal Sales Function for Building Materials B2B Firms: Adding Value with Technology, Faculty of Commerce - Papers (2003)
This paper seeks to explore the potential of the internet for adding value to members...
Other
Terrestrial biosphere models need better representation of vegetation phenology: results from the North American Carbon Program Site Synthesis (with Andrew D. Richardson, Ryan S. Anderson, M. Altaf Arain, Alan G. Barr, G. Bohrer, Guangsheng Chen, Jing M. Chen, Philippe Ciais, Kenneth J. Davis, Ankur R. Desai, Michael C. Dietze, Danilo Dragoni, Steven R. Garrity, Christopher M. Gough, David Y. Hollinger, Hank A. Margolis, Harry Mccaughey, Mirco Migliavacca, Russell K. Monson, J. William Munger, Benjamin Poulter, Brett M. Raczka, Daniel M. Ricciuto, Alok K. Sahoo, Kevin Schaefer, Hanqin Tian, Rodrigo Vargas, Hans Verbeeck, Jingfeng Xiao, and Yongkang Xue), USDA Forest Service / UNL Faculty Publications (2012)
Phenology, by controlling the seasonal activity of vegetation on the land surface, plays a fundamental...