Experienced online educator and doctoral student with practitioner experience in management and marketing fields. Possess 6 years of online educator experience using Blackboard with course instruction experience in business communications, management, marketing, marketing research, franchising, ethics and corporate policy.
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Global Marketing Strategies and Implications for US Based Firms, Faculty Publications and Presentations (2009)
Global market strategies are essential for global market success. Much research has been done that...
Marketing Strategy and Alliances Analysis of Starbucks Corporation, Faculty Publications and Presentations (2009)
The Starbucks Corporation significantly utilizes alliances to expand market reach, improve product image, and develop...
Office Depot Environmental Steward Case Analysis, Faculty Publications and Presentations (2009)
This paper will address the case study focused on the environmental stewardship viewpoint and the...
The Future of Customer Relationship Management, Faculty Publications and Presentations (2009)
Customer Relationship Management is no longer considered a business trend, but an industry standard that...
The Rise of Viral Marketing through the New Media of Social Media, Faculty Publications and Presentations (2009)
This paper fully addresses the rationale of the need for corporate presence in social media,...