Article
Orientations for Marketing Systems: The Leisure Alternative
Marketing: a Return to Broader Dimensions
Document Type
Book Chapter
Publication Date
1-1-1988
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Copyright Statement
© American Marketing Association, 1988.
Citation Information
Benton, R. "Orientations for marketing systems: the leisure alternative" in Marketing: a return to broader Dimensions, edited by Stanley Shapiro and AH Walle. Chicago: American Marketing Association, 1988, pp. 349-353.
Author Posting. © American Marketing Association, 1988. This chapter is posted here by permission of the American Marketing Association for personal use, not for redistribution. The article was published in Marketing: a Return to Broader Dimensions, edited by Stanley Shapiro and AH Walle.