Objective: To describe the planning process and activities of the University of Massachusetts Medical School's Lamar Soutter Library around the publication of the new Journal of eScience Librarianship (JESLIB).

Methods: The University of Massachusetts Medical School’s Lamar Soutter Library through funding from the National Network of Libraries of Medicine has been a leader in educating librarians about eScience and its impact on librarianship. In spring 2011 the Library began to explore the idea of publishing a peer-reviewed, open access electronic journal about eScience and data management for librarians. Planning and implementation considerations included: choosing a unique and appropriate name; infrastructure and hosting options; organizational and governance structure; roles and responsibilities; journal structure and content; aims and scope; editorial, peer review and other policies and procedures; and dissemination.

Results: The inaugural issue of the Journal of eScience Librarianship (http://escholarship.umassmed.edu/jeslib/) was published on February 15, 2012 via the journal management platform of the Library's institutional repository, eScholarship@UMMS. JESLIB has been assigned ISSN 2161-3974. The medical school joined CrossRef so that article metadata could be deposited into their system and each article assigned a DOI (Digital Object Identifier).

Conclusion: Libraries can successfully publish as well as host online journals. Helpful planning guides and other resources are available to assist libraries and academic groups in publishing open access peer-reviewed journals. Lessons learned include: consider professional copy editing services to assist the Editorial Board; Editorial Team roles and responsibilities should be clearly defined but allow room for flexibility; and have a clear marketing communication and promotion strategy.