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Dr Peter Vitartas BCom(UNSW), GradCertHEd (L&T), MBus(SCU), PhD(SCU) 

Peter is the Deputy Head (Teaching and Learning) of the Business School of Southern Cross
University (SCU). He lectures in the marketing discipline and has research interests in
social marketing, regional economic and social development consumer behaviour and
technology for education. Peter has taught across a wide range of marketing programs and
has been a Visiting Professor at the University of Lethbridge in Alberta, Canada. In 2009
he was awarded a Vice Chancellors citation for sustained innovative approaches to
teaching and curriculum design and he has received a best paper award at a national
conference. 

His articles have been published in the Journal of Rural Studies, International Journal
of Public Sector Management, Journal of Economic and Social Policy, Contemporary Issues
in Business and Government, Review of International Comparative Management, Australasian
Journal of Business and Social Enquiry and the Journal of Management and Organization.
Peter has obtained research grants totalling $695,074 including a nationally competitive
Rural Industries Research and Development Corporation (RIRDC) grant and is the project
leader for a Cooperative Research Centre for Rail Innovation project on Mobile
Technology. 

In 2010 Peter was awarded a Graduate Certificate in Higher Education (Learning and
Teaching), his PhD topic was "Factors affecting media time use" which looked at
how people spend time with media and how this is affected by demographic, situational and
psychographic factors. He also holds a Masters of Business (Research) in which he
investigated perceived risk across the goods-service continuum. His undergraduate degree
was a Bachelor of Commerce from the University of New South Wales where he majored in
Marketing. 

Prior to joining the University, Peter worked in Sydney and London in a number of
marketing management positions for local and international companies. He has extensive
experience in market research and he has been actively involved in research consultancies
for both local and national organisations. Peter is on the editorial advisory board of
the Australasian Journal of Business and Social Enquiry. He is also President of the
Northern Rivers Business Enterprise Centre and serves on the Queensland branch committee
for the Australian Market and Social Research Society.