Articles
How Often versus How Long: The Interplay of Contact Frequency and Relationship Duration in Customer Perceptions of Service Relationship Strength (with Tracey S. Dagger and Brian J. Gibbs), Journal of Service Reseach (2009)
This study investigates the effects of customer contact frequency and relationship duration on customer-reported relationship...
Wine Purchase Decisions and Consumption Behaviors: Insights from a Probability Sample Drawn in Auckland, New Zealand, Food Quality and Preference (2009)
The Effect of Competitive Advertising Interference on Sales for Packaged Goods, Journal of Marketing Research (2008)
Competitive advertising interference can occur when viewers of advertising for a focal brand are also...