After five years of flat budgets, give backs, hold backs, and cut backs, the faculty, students and university administration love Albertsons Library more than ever before. Why? Because we’ve instituted a paradigm shift from building a collection of materials to building a collection of services. On-demand ordering of all faculty requests; ordering of ILL requests, immediate response to LIBQUAL survey results, focus groups, and user suggestions; creation of individual faculty library pages; and active and attentive library liaisons are a few of the services we have implemented to win the love of our users. Participants in this session will see and hear about many of our collection services and have the opportunity to share their techniques, tools, and ideas as well. We’re hoping we all take away a few ideas for sharing the love at your Library!