Paul has over 25 years experience as a marketing practitioner in private and public sector organisations, small, medium and large organisations, operating in both local, national and international markets, range of industries including steel making, light & heavy manufacturing, packaging, food processing, OH&S, finance, clothing, education, retailing and consulting. Senior roles including Commercial Manager, Marketing Manager, Business Development Manager and Senior Market Planner have encompassed the full range of marketing activities. Paul is a Certified Practicing Marketer, Fellow of the Australian Marketing Institute and Member of the Australian Institute of Management. Paul entered academia in 2000 as a Lecturer & Tutor and has delivered both face-to-face and distance teaching domestically and internationally to a range of institutions. Drawing upon his extensive experience as a practitioner, Paul’s teaching is characterised by inclusion of numerous real-life examples and innovative assessment activities to complement the text book theory. Paul’s teaching abilities have been recognised via award of Commerce Faculty teaching awards. Paul also received nominations for – 2008 ANZMAC Emerging Marketing Educator of the Year and also 2009 UOW Outstanding Contribution to Teaching and Learning.
The use of team-based learning as an approach to increased engagement and learning for marketing students: a case study, Faculty of Commerce - Papers (2012)
Marketing educators are often faced with poor preclass preparation by students, declining student interest in...
A marketing discourse framework for charities, University of Wollongong Thesis Collection (2010)
Contributions to Books
Professional photography - a focus on branding for success, Faculty of Commerce - Papers (2012)
The first permanent black-and-white photograph was produced in 1826 (Hirsch 1999). Photography then progressed to...
Case Study - Developing niche beer flavours - what's your 'favourite'?, Faculty of Commerce - Papers (2009)
Established in 2001. Five Islands Brewing Company is based in the city of Wollongong in...