Paul has over 25 years experience as a marketing practitioner in private and public
sector organisations, small, medium and large organisations, operating in both local,
national and international markets, range of industries including steel making, light
& heavy manufacturing, packaging, food processing, OH&S, finance, clothing,
education, retailing and consulting. Senior roles including Commercial Manager, Marketing
Manager, Business Development Manager and Senior Market Planner have encompassed the full
range of marketing activities. Paul is a Certified Practicing Marketer, Fellow of the
Australian Marketing Institute and Member of the Australian Institute of Management. Paul
entered academia in 2000 as a Lecturer & Tutor and has delivered both face-to-face
and distance teaching domestically and internationally to a range of institutions.
Drawing upon his extensive experience as a practitioner, Paul’s teaching is characterised
by inclusion of numerous real-life examples and innovative assessment activities to
complement the text book theory. Paul’s teaching abilities have been recognised via award
of Commerce Faculty teaching awards. Paul also received nominations for – 2008 ANZMAC
Emerging Marketing Educator of the Year and also 2009 UOW Outstanding Contribution to
Teaching and Learning.

Articles

The use of team-based learning as an approach to increased engagement and learning for marketing students: a case study, Faculty of Commerce - Papers (2012)

Marketing educators are often faced with poor preclass preparation by students, declining student interest in...

 
A marketing discourse framework for charities, University of Wollongong Thesis Collection (2010)
 

Contributions to Books

Professional photography - a focus on branding for success, Faculty of Commerce - Papers (2012)

The first permanent black-and-white photograph was produced in 1826 (Hirsch 1999). Photography then progressed to...

 
Case Study - Developing niche beer flavours - what's your 'favourite'?, Faculty of Commerce - Papers (2009)

Established in 2001. Five Islands Brewing Company is based in the city of Wollongong in...