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The Marketplace, eGovernment and eDemocracy, Irish Marketing Review/ Journal of Korean Academy of Marketing Science (2002)

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Cute Hoors as Local Heroes: Politicians and Public Service Delivery, Irish Journal of Management (2001)

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Payment on Delivery: Recognising Constituency Service as Political Marketing, European Journal of Marketing (2001)

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By Popular Demand: Marketing the Arts, Journal of Marketing Management (2000)

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Accountants Behaving Badly: A Marketing Perspective, Irish Marketing Review (1998)

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Banks, Small Businesses and Accountants, Banking Ireland (1998)

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Consumer Purchasing on the Internet, Cranfield Working Papers (1998)

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Relationship Intermediaries: Business Advisers in the Small Firm-Bank Relationship, International Journal of Bank Marketing (1998)

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Strategic Analysis in Political Markets, European Journal of Marketing (1996)

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The Expectations Gap, Banking Ireland (1995)

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Health Care in the United Kingdom and the United States: Heading in the Opposite Directions, Public Money and Management (1995)

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Managing Expectations in the Small Business - Bank Relationship, Irish Marketing Review (1995)

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Marketing Public Sector Services: Concepts and Characteristics, Journal of Marketing Management (1995)

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'Where Do You Stand?': Electoral Market Analysis, Working Papers Series: Marketing and Retailing (1995)

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Political Marketing: Structure and Process, European Journal of Marketing (1994)

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Measuring and Forecasting Demand, Business Outlook and Economic Review (1992)

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Service Guarantees, Business Outlook and Economic Review (1992)

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Modernising Irish Government: The Politics of Administrative Reform (2007)

Political Marketing: Structure and Process, Political Marketing (2011)

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Citizens as Consumers: Process, Practice, Problems and Prospects, Issues in Irish Politics Today (2004)

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Strategic Analysis in Political Markets: A Framework, The Idea of Political Marketing (2002)

A Conceptual Framework for Political Marketing, Handbook of Political Marketing (1999)

Public Services in Ireland: Social Marketing Management, Issues in Irish Politics Today (1999)

Analysing Your Competitors, Developing Customer Service, The Marketing Control Process, Market Research: Designing the Questionnaire, Marketing for Growth (1991)

Political Monopoly in China: A Marketing Strategy Analysis, Proceedings of Academy of Marketing Annual Conference (2011)

Towards a Typology of Human Brand-Organisation Relationships, Proceedings of Academy of Marketing Annual Conference (2011)

Corporate Executives' Perceptions of Marketing Performance: Measurement Issues and Preliminary Findings, Proceedings of Australia and New Zealand Marketing Academy Annual Conference (2009)

What Marketers Should Love About a Recession, Australian Marketing Institute Breakfast Series (2009)

A Challenge to Public Policy on Marketing in the Irish High Tech Sector, Proceedings of European Network on Industrial Policy Annual Conference (2006)

Preliminary Findings From a Longitudinal Study of the Market Orientation Performance Relationship in the Irish Market, Procedings of Academy of Marketing (UK) Annual Conference (2006)

Delivering Value to the Customer: Forging the CIO-CMO Alliance, Gartner Group Regional Roundtable (2006)

Market Orientation and Marketing Performance Measurement: Preliminary Findings from the Irish Market, Proceedings of the Irish Academy of Management (2005)

Market Orientation and the Performance of High Tech Firms: Preliminary Findings from the Irish Market, Marketing: Building Business, Shaping Society: Proceedings of the Academy fo Marketing (UK) Conference (2005)

On Mediation on Political Marketing Communications, Proceedings of the Irish Academy of Management (2005)

Providing Value in Museums: Lessons from Retailers, Proceedings of Irish Academy of Management Conference (2004)

Developing a Service Orientation in the Public Sector, The Office of Government Administration Award Conference, Department of Prime Minister (2003)

Developing Customer Service in the Public Sector, Institute of Public Administration (2003)

On Strategic Perspectives in Public Sector Management, Proceedings of Irish Academy of Management Conference (2003)

Irish Civil Service: Progress to Date, Quality Customer Service: Next Steps for the Civil Service: Civil Service Management Conference (2002)

Irish Experiences in Management Development: The National Action Learning Programme, Faculty Seminar, University of Innsbruck (2002)

The National Action Learning Programme: An Experiment in Learning for Business Development, Management Seminar, Erasmus University (2002)

The National Action Learning Programme: Management Development in Ireland, Faculty Seminar, Heinrich Heine University (2002)

Evaluation of Customer Action Plans at Government Departments, Department of the Taoiseach (2002)

More Haste, Less Freed: Some Critiques of Market Models in eDemocracy, Time to Deliver: Conference Proceedings of Political Marketing Research Group of the Academy of Marketing (2002)

Under Some Delusion: Market Models and eDemocracy, Macromarketing in the Asia-Pacific Century: Proceedings of Twenty-Seventh Annual Macromarketing Conference (2002)

Building Theory in Political Marketing: Inclusive Perspectives on Related Subdisciplines, Proceedings of the Academy of Marketing Fourth International Political Marketing Conference (2001)

On the Limits of Treating Citizens as Consumers, The Challenge of Change Conference, Department of Government (2001)

On the Convergence of Political Marketing and Public Sector Marketing, Globalization and Equity: Macromarketing Contributions: Proceedings of the Twenty-Sixth Annual Macromarketing Conference (2001)

An Analysis of Prospects for Internet Retailing in Japan, Bridging the Divide: Proceedings of the Academy of Marketing Conference (2000)

On Value in Arts Marketing, Bridging the Divide: Proceedings of the Academy of Marketing Conference (2000)

Embracing the Cute Hoors: Considerations on the Management of Public Service Delivery, Irish Academy of Management Annual Conference (2000)

Marketing Education in the Single Market, Irish Marketing Teachers Association Annual Conference (1998)

Accommodating Market Realities in Public Service Delivery, Marketing Without Borders: Proceedings of the Academy of Marketing Conference (1997)

Accountants Behaving Badly: A Marketing Perspective, Irish Marketing Teachers Association Annual Conference (1997)

On the Role of Advisors in the Small Firm-Bank Relationship, Marketing Without Borders: Proceedings of the Academy of Marketing Conference (1997)

Considerations on Research Issues in Political Marketing, Conference on Political Marketing, Judge Institute of Management Studies (1996)

Considerations on Market Analysis for Political Parties, Conference Proceedings - Political Marketing: Evolving Science or Maturing Art? (1995)

Industry and Market Analysis: A Review, Proceedings of Marketing Education Group Annual Conference (1995)

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Marketing Co-operation Relationships in Small Firms: A Model and Case, Emerging Issues in Marketing: Proceedings of the Marketing Education Group Annual conference (1993)

Relationship Marketing: Issues for Retailing, Proceedings of the 7th International Conference on the Distributive Trades (1993)

Marketing Cooperation in Ireland, Irish Marketing Teachers Association Annual Conference (1992)

An Integrative Response to the Impact of European Market Developments on Business Education, Business in a Changing Europe: Proceedings of the Thames Polytechnic Business School International Conference (1991)

Innovation: European Small Business Cooperation, International Small Business Congress (1991)

Marketing Mrs Robinson: Some Considerations on a Political Marketing Model, Political Studies Association of the U.K. Annual Conference (1991)

Marketing Practice: The Republic of Ireland and Northern Ireland, Cooperation North (Third Study Series) (1991)

Marketing the Possible: Some Considerations on the Electoral Process, Preparing Marketing for the New Millennium: Proceedings of the Marketing Education Group Annual Conference (1991)

Political Marketing: An Exploratory Framework, Political Studies Association of Ireland Annual Conference (1991)

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Review of "The Marketing Plan: A Practitioner's Guide", for International Small Business Journal, Vol. 14, No. 4., International Small Business Journal (1996)

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Review of "Word-of-Mouth Marketing", for International Small Business Journal, Vol. 13, No. 2, 1994., International Small Business Journal (1995)

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Review of "Principles of Marketing", For Irish Marketing Review, Vol. 7, 1993., Irish Marketing Review (1994)

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Review of "Know Your Customers: How Customer Marketing Can Increase Profits", for International Small Business Journal, Vol. 11, No. 2, 1992, International Small Business Journal (1993)

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Review of "Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals", for International Small Business Journal, Vol. 10, No. 1., International Small Business Journal (1992)

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Review of "Marketing-Led Strategic Change", for International Small Business Journal, Vol. 10, No. 2, 1992, International Small Business Journal (1991)