Dr Patrick Butler is an experienced academic, researcher and consultant whose professional expertise includes marketing thinking and practice in non-commercial contexts. His research has focused on marketing strategy, e-business, politics and public sector management issues, and has been published in many international books and journals. Before joining Melbourne Business School, Patrick lectured at Trinity College Dublin and at the University of Ulster, Northern Ireland. He has been a Visiting Professor at Senshu University, Tokyo, and has taught and presented in both Europe and the USA. He has also worked on marketing development projects with EU and UN organisations in Russia and Africa Patrick has consulting and executive development experience in several sectors including commercial banking, healthcare, food production and government departments. He has worked with client organisations in Ireland, Denmark, Poland and Switzerland. Among the kinds of projects he leads are business planning, assessments of service programs, market research, new product evaluations and management development seminars and workshops.
Research Interest
The Europeanisation of the British Political Marketplace, Journal of Marketing Management (2011)
Reviews
Review of "A Marketing Action Plan for the Growing Business", for International Small Business Journal, Vol. 14, No. 4., International Small Business Journal (1996)
Review of "The Marketing Plan: A Practitioner's Guide", for International Small Business Journal, Vol. 14, No. 4., International Small Business Journal (1996)
Review of "Word-of-Mouth Marketing", for International Small Business Journal, Vol. 13, No. 2, 1994., International Small Business Journal (1995)
Review of "Principles of Marketing", For Irish Marketing Review, Vol. 7, 1993., Irish Marketing Review (1994)
Review of "Know Your Customers: How Customer Marketing Can Increase Profits", for International Small Business Journal, Vol. 11, No. 2, 1992, International Small Business Journal (1993)
Publications
Marketing Accountability and marketing’s Stature: An Examination of Senior Executive Perspectives (with Don O'Sullivan), Australasian Marketing Journal (2010)
No subject area
Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and their Leaders, Journal of Political Marketing (2011)
Political Monopoly in China: A Marketing Strategy Analysis, Proceedings of Academy of Marketing Annual Conference (2011)