Presentation
What Can Student Affairs Learn From Nielsen Audio? Benefits of Using a Modified Arbitron Assessment in Higher Education
Student Affairs Assessment & Research Conference: Office of Student Life at The Ohio State University
(2014)
Abstract
This presentation explores the history and evolution of an Arbitron assessment model (Nielsen Audio) when applied in higher education, specifically Student Affairs. Highlighted are the differences between traditional models of Student Affairs assessments and a modified Arbitron assessment. This new Student Affairs assessment model allows an institutional researcher to study student feedback minute to minute, day to day, week to week basis, etc. Discussed are the strengths and weaknesses of a Nielsen Audio model when applied to Student Affairs.
Keywords
- Oscar McKnight,
- Kerri Carmichael,
- Jonathan Locust,
- Nielsen Audio,
- Assessment,
- Arbitron,
- Student Affairs,
- Evaluation,
- Ashland University
Disciplines
Publication Date
Summer June 6, 2014
Citation Information
Oscar T McKnight, Kerri Carmichael and Jonathan Locust. "What Can Student Affairs Learn From Nielsen Audio? Benefits of Using a Modified Arbitron Assessment in Higher Education" Student Affairs Assessment & Research Conference: Office of Student Life at The Ohio State University (2014) Available at: http://works.bepress.com/oscar_mcknight/53/