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Selected Works of Oscar T McKnight Ph.D.
Article
INCREASING COLLEGE FOOTBALL ATTENDANCE: AN EXPLORATORY STUDY OF FAN TYPOLOGY
Marketing Management Association (2013)
  • Oscar T McKnight, Ashland University
  • Ronald Paugh, Ashland University
  • Jordan McKnight, University of Akron Main Campus
  • Wenhui Jin, Ashland University
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Abstract

No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology and college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy to increase football game attendance.

Keywords
  • sports marketing,
  • marketing,
  • sports,
  • football,
  • attendance,
  • football attendance,
  • fan,
  • fan typology,
  • typology,
  • college football,
  • football,
  • increasing attendance,
  • spectator typology,
  • spectator,
  • game,
  • game attendance
Disciplines
Publication Date
Spring March 1, 2013
Citation Information
Oscar T McKnight, Ronald Paugh, Jordan McKnight and Wenhui Jin. "INCREASING COLLEGE FOOTBALL ATTENDANCE: AN EXPLORATORY STUDY OF FAN TYPOLOGY" Marketing Management Association Iss. Spring (2013)
Available at: http://works.bepress.com/oscar_mcknight/44/