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Selected Works of Oscar T McKnight Ph.D.
Article
Marketing to Entrepreneurs, Site Selectors and Relocation Professionals: An Action Plan for Community Economic Development
Proceedings: Marketing Management Association (2010)
  • Oscar T McKnight, Ashland University
  • Ronald Paugh, Ashland University
  • Aaron McKnight, University of Chicago
  • Megan Polak, Ashland University
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Abstract

Community officials offer an array of incentives to stimulate local business growth, unaware of the salient criteria that determine location decisions. An analysis of proprietary research reports and site selector feasibility studies indicates specific criteria that are universally evaluated, nine of which undermine economic development initiatives. An ‘ACTION’ plan is provided to assist city planners’ efforts in appealing to site selection professionals.

Keywords
  • Marketing,
  • Entrepreneurs,
  • Site Selectors,
  • Relocation Professionals,
  • Economic Development
Disciplines
Publication Date
March 24, 2010
Citation Information
Oscar T McKnight, Ronald Paugh, Aaron McKnight and Megan Polak. "Marketing to Entrepreneurs, Site Selectors and Relocation Professionals: An Action Plan for Community Economic Development" Proceedings: Marketing Management Association (2010)
Available at: http://works.bepress.com/oscar_mcknight/33/