"Mass Customization and Permission Marketing: An Exploratory Study of Higher Education" by R Bitar

Selected Works of Oscar T McKnight Ph.D.

Follow Contact

Popular Press

Mass Customization and Permission Marketing: An Exploratory Study of Higher Education

Marketing Management Association Proceedings (2000)

R Bitar
Oscar T McKnight, Ashland University
Ronald Paugh, Ashland University

Download

Disciplines

Advertising and Promotion Management,
Clinical Psychology,
Developmental Psychology,
Educational Assessment, Evaluation, and Research,
Educational Psychology,
Health Psychology,
Law and
Marketing

Publication Date

2000

Citation Information

R Bitar, Oscar T McKnight and Ronald Paugh. "Mass Customization and Permission Marketing: An Exploratory Study of Higher Education" Marketing Management Association Proceedings (2000)
Available at: http://works.bepress.com/oscar_mcknight/29/