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Selected Works of Oscar T McKnight Ph.D.
Popular Press
Planning and Assessing a Short-Term Study Abroad Program for Undergraduate Students of Marketing and Business
Marketing Management Association Proceedings (2002)
  • Ronald Paugh, Ashland University
  • Amy Kruse, Ashland University
  • Oscar T McKnight, Ashland University
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Abstract

Faced with intense global competition, marketing practitioners are requiring business schools to equip students with the requisite international skills and competencies. The authors describe a short-term study abroad program rooted in an experimental learning context using outcomes-based education as a method of assessment for continuous improvement initiatives

Keywords
  • study abroad
Disciplines
Publication Date
2002
Citation Information
Ronald Paugh, Amy Kruse and Oscar T McKnight. "Planning and Assessing a Short-Term Study Abroad Program for Undergraduate Students of Marketing and Business" Marketing Management Association Proceedings (2002)
Available at: http://works.bepress.com/oscar_mcknight/28/