"Building a Direct Marketing Bridge to High Achieving Students: Introducing a Cost Effective Financial Aid Leveraging Model" by Oscar T McKnight

Selected Works of Oscar T McKnight Ph.D.

Presentation

Building a Direct Marketing Bridge to High Achieving Students: Introducing a Cost Effective Financial Aid Leveraging Model

Direct Marketing Educational Foundation's Educator's Conference (2003)

Oscar T McKnight, Ashland University
Ronald Paugh, Ashland University

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Keywords

marketing,
high achieving student

Disciplines

Advertising and Promotion Management,
Clinical Psychology,
Developmental Psychology,
Educational Assessment, Evaluation, and Research,
Educational Psychology,
Health Psychology,
Law and
Marketing

Publication Date

October 12, 2003

Citation Information

Oscar T McKnight and Ronald Paugh. "Building a Direct Marketing Bridge to High Achieving Students: Introducing a Cost Effective Financial Aid Leveraging Model" Direct Marketing Educational Foundation's Educator's Conference (2003)
Available at: http://works.bepress.com/oscar_mcknight/15/