"Merging Retention and Financial Aid in Enrollment Management by Market Segmentation" by Oscar T McKnight

Selected Works of Oscar T McKnight Ph.D.

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Merging Retention and Financial Aid in Enrollment Management by Market Segmentation

Ninth Symposium for the Marketing of Higher Education (1998)

Oscar T McKnight, Ashland University
Ronald P, Ashland University

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Abstract

High school GPA, ACT score, academic effort, and financial need in predicting student retention risk are examined. The objective is to merge retention risk with financial aid and to explore the options available to the university. Financial aid leveraging is discussed in terms of product fit and positioning strategies

Keywords

ACT score,
high school gpa

Disciplines

Advertising and Promotion Management,
Clinical Psychology,
Developmental Psychology,
Educational Assessment, Evaluation, and Research,
Educational Psychology,
Health Psychology,
Law and
Marketing

Publication Date

1998

Citation Information

Oscar T McKnight and Ronald P. "Merging Retention and Financial Aid in Enrollment Management by Market Segmentation" Ninth Symposium for the Marketing of Higher Education (1998)
Available at: http://works.bepress.com/oscar_mcknight/10/