Popular Press
Marketing Entrepreneurship from Within: a "City-Type" Strategy for Economic Development
Marketing Management Association Proceedings
(2009)
Abstract
Too often city officials seek external expertise in advancing economic development initiatives when significant economic opportunities may exist internally. This research examines the relationship between “city-type” and entrepreneurial aspirations of its residents. A “START-UP” strategy that combines internal and external initiatives for the marketing of economic development is provided.
Keywords
- marketing entrepreneurship,
- economic development,
- city type,
- economic opportunity,
- city planners,
- economic development initiatives
Disciplines
Publication Date
2009
Citation Information
Oscar T McKnight, Ronald Paugh and Jeremiah Trein. "Marketing Entrepreneurship from Within: a "City-Type" Strategy for Economic Development" Marketing Management Association Proceedings (2009) Available at: http://works.bepress.com/oscar_mcknight/1/