Unpublished Paper
Location Illusion in the Wine Market: The Eroding Effect of Word-of-Mouth on the Regional Reputation Premium
(with Dennis Nottebaum), AAWE Working Papers No. 102
(2012)
Disciplines
Publication Date
March, 2012
Citation Information
Omer Gokcekus. "Location Illusion in the Wine Market: The Eroding Effect of Word-of-Mouth on the Regional Reputation Premium" (with Dennis Nottebaum), AAWE Working Papers No. 102 (2012) Available at: http://works.bepress.com/omer_gokcekus/39/