Nadia is a lecturer and researcher with the School of Management and Marketing at the University of Wollongong. Her main research interests revolve around the areas of social marketing, services marketing, and consumer behaviour. Her current research work investigates customer value creation, specifically in the use of preventive health services as well as understanding customer value creation in self-service technologies. Nadia is a member of the Australian Marketing Institute, the Australian Association of Social Marketing, and the Centre for Research in Socially Responsible Marketing at the University of Wollongong. Her work has been published in the Journal of Marketing Management and the Australasian Marketing Journal. She is part of a research team that was successful in the Australian Red Cross Blood Service (ARCBS) Competitive Grant Scheme 2011, winning a $69,500 grant with Professor Charmine Hartel (University of Queensland), Professor Rebekah Russell-Bennett (Queensland University of Technology), and Dr Josephine Previte (University of Queensland). The research project is entitled, “From Hospitals to Hospitality: Understanding the influence of Interaction with Staff and Service Quality on Donor Intention to Redonate.” Her PhD research investigated consumer value co-creation in wellness services in social marketing and was awarded by Queensland University of Technology in 2011.
A social marketing approach to value creation in a Well-Women¿s health service (with Rebekah Russell-Bennett and Josephine Previte), Faculty of Commerce - Papers (Archive) (2011)
Understanding consumer value is imperative in health care, as the receipt of value drives the...
Value creation in social marketing for the continued use of wellness services, Faculty of Commerce - Papers (Archive) (2011)
In social marketing, in order to incentivise individuals into performing desired social behaviours, a value...
Conceptualising value creation for social change management (with Rebekah Russell-Bennett and Josephine Previte), Faculty of Commerce - Papers (Archive) (2009)
Why perform pro-social behaviours? Understanding the key sources of perceived value in preventative health services (with Rebekah Russell-Bennett), Faculty of Commerce - Papers (Archive) (2010)
A qualitative investigation of sources of value in social marketing from the lens of a public health service (with Josephine Previte and Rebekah Russell-Bennett), Faculty of Commerce - Papers (Archive) (2009)
Value in social marketing: a qualitative exploration within government health services (with Rebekah Russell-Bennett and Josephine Previte), Faculty of Commerce - Papers (Archive) (2009)
Describing Value in a Social Marketing Service: What is it and How is it Influenced? (with R. Russell-Bennett and J. Previte), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)
One of the challenges of social marketing is the maintenance of behavioural change in individuals....