Most analyses of racism focus on what people think about issues of race and how this relates to racial stratification. This research applies Feagin’s white racial frame to analyze how White male college students at two universities feel about racism. Students at the academically non-selective and less diverse university tended to be apathetic while those attending the academically selective and more racially diverse campus tended to be angry. This study highlights the interconnectedness of affective and cognitive responses to race: two areas integral to both the maintenance and dismantling of systemic racism. It also highlights how men frequently frame emotions as facts, which can also support racial stratification.