Boise State professor Dr. Nina Ray combines a background in marketing and
international business with a fluency in numerous languages to pursue research in these
areas, with a special interest in tourism, including heritage and re-enactment travel. 

Dr. Ray holds a Ph.D. in Business Administration from Texas Tech University with a major
in Marketing and minors in International Business and Statistics, and an M.S. in
Management from Purdue University. She has been a professor of Marketing and
International Business at Boise State University since 1986. In addition to teaching here
on campus, she has taught Ecotourism Marketing in Costa Rica, business and language
courses in Mexico, MBA research in Vietnam, and Marketing in Italy. Dr. Ray has presented
her findings internationally and has also served as a reviewer for marketing and tourism
journals.

Articles

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Maintenance of Latvian Business Language, Culture, and Community through Heritage Tourism and the Internet (with Gundars Kaupins and Andris Berzins), Global Business Languages (2009)
 

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Guiding Tourists to Their Ancestral Homes (with Gary McCain), International Journal of Culture, Tourism and Hospitality Research (2009)

Purpose: This paper introduces measures of the motivation of tourists who travel to their ancestral...

 

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Basque Studies: Commerce, Heritage, and a Language Less Commonly Taught, but Whole-Heartedly Celebrated (with Nere Lete), Global Business Languages (2007)
 

Lewis, Clark, and the Corps of Discovery: Re-Enactment Event Tourism as Authentic Heritage Travel (with Gary McCain, Derick Davis, and Tracy L. Melin), Marketing and Finance Faculty Publications and Presentations (2006)

Heritage tourism has evolved to include study of sub-segments who travel to attend and participate...

 

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Emphasizing Foreign Language Use to International Marketing Students: A Situational Exercise That Mimics Real-World Challenges (with Tracy L. Melin), Global Business Languages (2005)

An international marketing exercise consists of students orally providing an introduction in a chosen foreign...

 

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Presentations

Moving West: Scotch-Irish Influence in Western North America-- A Comparison of Canadian and U.S. "Cousins" and their Modern Day Descendants, The Center for Scotch-Irish Studies (2011)
 

Family History Matters: Motivations and Behavior of Legacy Tourists of Irish, Scottish, and Scotch-Irish Heritage, XVII Ulster-American Heritage Symposium: Changing Perspectives 1607-2007, Centre for Migration Studies at the Ulster American Folk Park (2008)

The European Union refers to tourism as ‘the world’s largest industry’ (e.g., Agenda 2010, 1998)....

 

Baltic Tourist Industry: Marketing Perspectives (with Gundars Kaupins), “Baltic Crossroads: Examining Cultural, Social, and Historical Diversity” 21st Conference on Baltic Studies, Association for the Advancement of Baltic Studies (2008)

Part 1: The first reason for this research is to compare and contrast tourist industry...