Article
Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles
College of Business Faculty Publications
Document Type
Article
Date of Original Version
6-14-2012
Disciplines
Citation Information
Dholakia, Nikhilesh and Romeo V. Turcan. “Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles.” 2012 Annual Macromarketing Conference, Berlin, June 13-16, 2012.
Available: http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf
Copyright Statement:
The Macromarketing Society and the Freie Universität Berlin do not take copyright for papers appearing in the proceedings. The copyright of each abstract or paper in the proceedings belongs to the paper’s author(s).
Published by the Macromarketing Society, Inc. in 2012
ISBN 978-3-941240-50-6