Articles
Implementing Assessment in an Outcome-Based Marketing Curriculum (with Lynn E. Metcalf and Brian C. Tietje), Journal of Marketing Education (2008)
This article describes the development and implementation of assessment in our new outcome-based marketing curriculum...
A Replicable, Zero-Based Model for Marketing Curriculum Innovation (with Lynn E. Metcalf and Brian C. Tietje), Journal of Marketing Education (2007)
As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental...
The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions (with Dhruv Grewal, R. Krishnan, and Julie Baker), Journal of Retailing (1998)
This paper develops and tests a conceptual model of the effects of store name, brand...
Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers (with Kusum L. Ailawadi and Paul W. Farris), Journal of Retailing (1995)
Two recent studies of manufacturer and retailer profitability in the food industry have raised questions...
A Sensitivity Analysis of Retailer Shelf Management Models (with Paul Farris), Journal of Retailing (1995)
A shelf management model was developed to assist retailers with the decision of which products...