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Article
The Unfocused Focus Group: Benefit or Bane?
The Qualitative Report
  • Nancy K. Franz, Iowa State University
Abstract

Facilitating successful focus groups requires both science and art. One element that can fully challenge focus group facilitators includes how to handle the unfocused focus group. This article describes "unfocus" and the benefits and disadvantages of unfocus in focus groups. Lessons learned from and approaches taken on this journey are shared to enhance focus group facilitation best practices.

Keywords
  • Focus Groups,
  • Facilitation,
  • Group Process,
  • Context,
  • Unfocus
Publication Date
9-1-2011
Creative Commons License
Creative Commons Attribution-Noncommercial-Share Alike 4.0 International
DOI
10.46743/2160-3715/2011.1304
Geolocate this article
(42.026619, -93.646465)
Citation Information
Nancy K. Franz. "The Unfocused Focus Group: Benefit or Bane?" (2011) p. 1380 - 1388
Available at: http://works.bepress.com/nancy_franz/60/