Article
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
International Journal of Bank Marketing
(2012)
Disciplines
Publication Date
2012
Citation Information
Musa Pinar, Tulay Girard and Zeliha Eser. "Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey" International Journal of Bank Marketing Vol. 30 Iss. 5 (2012) Available at: http://works.bepress.com/musa_pinar/7/