Musa Pinar, Tulay Girard, Zeliha Eser and Bora Bodur. "Personnel’s Perceptions of Brand Equity in Banking Industry: An Exploratory Study in Turkey" The 6th International Conference on Business, Management, and Economics 2010 (ICBME 2010) Proceedings (2010)
Available at: http://works.bepress.com/musa_pinar/56/