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Using Mystery Shoppers as a Benchmarking Tool to Compare Quality of Banking Service: A Study of Turkish Banks
The Business Review, Cambridge (2006)
  • Musa Pinar, Valparaiso University
  • Zeliha Eser
  • Ibrahim Birkan
  • Henry L Crouch
Disciplines
Publication Date
2006
Citation Information
Musa Pinar, Zeliha Eser, Ibrahim Birkan and Henry L Crouch. "Using Mystery Shoppers as a Benchmarking Tool to Compare Quality of Banking Service: A Study of Turkish Banks" The Business Review, Cambridge Vol. 5 Iss. 1 (2006)
Available at: http://works.bepress.com/musa_pinar/36/