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Article
Creating Competitive Advantage through Ingredient Branding and Brand Ecosystem: The Case of Turkish Cotton and Textiles
Journal of International Food and Agribusiness Marketing (2008)
  • Musa Pinar, Valparaiso University
  • Paul Trapp
Disciplines
Publication Date
2008
Citation Information
Musa Pinar and Paul Trapp. "Creating Competitive Advantage through Ingredient Branding and Brand Ecosystem: The Case of Turkish Cotton and Textiles" Journal of International Food and Agribusiness Marketing Vol. 20 Iss. 2 (2008)
Available at: http://works.bepress.com/musa_pinar/32/