Skip to main content
profile image
Selected Works of Musa Pinar
Presentation
Benchmarking: A Marketing Tool to Increase Customer Satisfaction and Competitive Advantage
Marketing Management Association’s 39the Annual Meeting Proceedings (2003)
  • Musa Pinar, Valparaiso University
  • Brianne Taylor
  • Henry L Crouch
Disciplines
Publication Date
March, 2003
Citation Information
Musa Pinar, Brianne Taylor and Henry L Crouch. "Benchmarking: A Marketing Tool to Increase Customer Satisfaction and Competitive Advantage" Marketing Management Association’s 39the Annual Meeting Proceedings (2003)
Available at: http://works.bepress.com/musa_pinar/100/