DETERMINANTS OF SHORT TERM INVESTMENT DECISION MAKING

Muhammad Naeem Akhtar, IQRA UNIVERSITY ISLAMABAD, PAKISTAN
Ahmed Imran Hunjra, IQRA UNIVERSITY ISLAMABAD, PAKISTAN
Kashif Ur Rehman, IQRA UNIVERSITY ISLAMABAD, PAKISTAN

Abstract

This study examines the impact of financial literacy, accounting information, openness to experience and information asymmetry on the short-term investment decision making of the stock market investors. For this purpose 23 item questionnaire was developed and distributed among 185 stock market investors through non-probability sampling. The results indicate that all these factors have a significant effect on the short-term investment decision making. Results also indicate that individual investors with higher educational qualifications have more intentions for short-term investments as compared to the investors with other qualifications.