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Community response to the Tennessee Valley Authority ash spill: Information seeking and building reputation

Tatjana M. Hocke, University of Tennessee - Knoxville
Monica Colon-Aguirre, University of Tennessee - Knoxville
Karen Freberg, University of Tennessee - Knoxville
Michael J. Palenchar, University of Tennessee - Knoxville

Suggested Citation

Tatjana M. Hocke, Monica Colon-Aguirre, Karen Freberg, and Michael J. Palenchar. "Community response to the Tennessee Valley Authority ash spill: Information seeking and building reputation" 14th Annual meeting of the International Conference on Corporate Reputation, Brand, Identity, and Competitiveness. Rio de Janeiro, Brazil. May. 2010.



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