My research focuses on media effects in general and cultivation analysis in
particular, in terms of the contribution of television to audience conceptions of social
reality. Based primarily on the analysis of large-scale survey data, specific areas
examined include violence, sex-roles, aging, health, science, the family, the
environment, political orientations, and other issues. I have extended this research to a
variety of international and intercultural contexts, most extensively in Argentina. These
various strands are connected by a concern about the implications of media for cultural
diversity, identity, and democratic principles and practices. I am also interested in new
(and "old") media technology and social policy, and the role of media in the
family.

Articles

He May Not Be A Liberal, But He Plays One On TV: Imagining the Ideology of President Clinton, The Communication Review (2001)
 

Comunicación Masiva y Democracia: La Televisión y los Jovenes Argentinos, 1987-1996, Damero (1999)
 

Television and "Family Values": Was Dan Quayle Right?, Mass Communication and Society (1999)
 

Polling Clinton's Appeal, The Nation (1998)
 

Notes on Communication Education, Kultur ve iletiim (Culture and Communication) (1998)
 

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Books

Against the Mainstream: Selected Writings of George Gerbner (2002)
 

Television and its Viewers: Cultivation Theory and Research (with James Shanahan) (1999)
 

Mainstream(s) and Margins: Cultural Politics in the 90s (with Susan Leggett) (1996)
 

Democracy Tango: Television, Adolescents, and Authoritarian Tensions in Argentina (with James Shanahan) (1995)
 

Cultivation Analysis: New Directions in Media Effects Research (with Nancy Signorielli) (1990)
 

Contributions to Books

Community Service Learning in the Department of Communication, The Engaged Department (2006)
 

Media and Political Orientation, Introducing America: Perspectives on American History and Political Culture (2006)
 

To Count or Not to Count in Communication Research: What is the Question?, Communication Science in South Africa:Contemporary Issues (2006)
 

Growing Up With Television: Cultivation Processes, Media Effects: Advances in Theory and Research (2002)
 

On George Gerbner’s Contributions to Communication Theory, Research, and Social Action, Against the Mainstream: Selected Writings of George Gerbner (2002)
 

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Unpublished Papers

Channel One in the Public Schools: Widening the Gap, RESEARCH REPORTS-Department of Communication, University of Massachusetts (1993)
 

Television Violence Profile: The Turning Point -- From Research to Action (with George Gerbner and Nancy Signorielli), RESEARCH REPORTS (1993)
 

Images/Issues/Impacts: The Media and Campaign '92 (with Justin Lewis and Andy Ruddock), RESEARCH REPORTS-Center for the Study of Communication, University of Massachusetts (1992)
 

The Gulf War: A Study of the Media, Public Opinion, and Public Knowledge (with Justin Lewis and Sut Jhally), RESEARCH REPORTS-Center for the Study of Communication, University of Massachusetts (1991)
 

Television's Effects in the Soviet Union: Highlights (with G. Gerbner), RESEARCH REPORTS-The Annenberg School of Communications, Univ. of Pennsylvania (1990)
 

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