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We suggest that consumers assess the taste of a food or beverage by comparing the...
The present studies examined if materialists have an elevated concern about food availability, presumably stemming...
The present studies explored the associations among food’s utilitarian benefits, the human values symbolised by...
The present study proposes a conceptual model of how consumers' choice of products may be...
Allen, Gupta, and Monnier’s (2008) value–symbol congruity (VSC) model contends that personal human values influence...
We suggest that public self-consciousness affects whether one pursues a Bandwagon or Distinctiveness status-seeking strategy,...
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