Articles

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The interactive effect of cultural symbols and human values on taste evaluation (with Richa Gupta and Arnauld Monnier), Journal of Consumer Research (2008)

We suggest that consumers assess the taste of a food or beverage by comparing the...

 

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Materialism and food security. (with Marc Wilson), Appetite (2005)

The present studies examined if materialists have an elevated concern about food availability, presumably stemming...

 

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Human values, utilitarian benefits and identification: The case of meat (with Sik Hung Ng), European Journal of Social Psychology (2003)

The present studies explored the associations among food’s utilitarian benefits, the human values symbolised by...

 

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The direct and indirect influences of human values on product ownership. (with Sik Hung Ng), Journal of Economic Psychology (1999)

The present study proposes a conceptual model of how consumers' choice of products may be...

 

Books

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Eat, drink, and be moody: How symbols and values affect flavor and influence mood, according to the value-symbol congruity model. (2012)

Allen, Gupta, and Monnier’s (2008) value–symbol congruity (VSC) model contends that personal human values influence...

 

Contributions to Books

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The Bandwagon may drive materialists’ dietary choices (with Sik Hung Ng, Marc Wilson, and Shaun Saunders), Advances in Psychology Research (2012)

We suggest that public self-consciousness affects whether one pursues a Bandwagon or Distinctiveness status-seeking strategy,...

 

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Food Security and Materialism, Food Science and Security (2009)