- Accounting and
- Business
Most successful executives know that strategic planning offers the best way to deal with their changing world. Information is central to successful strategic planning. A field study of 5 world-class companies revealed details regarding information used for strategic planning and the role of management accountants in this process. Key executives were interviewed at: 1. Johnson Controls, 2. Coors Brewing Co., 3. Schering-Plough, 4. Xerox, and 5. 3M Company. The executives were interviewed to find out how their companies did strategic planning. Issues addressed included the distinction between strategic and long-range planning, the strategic planning process, information used for strategic planning, and the role of accounting in strategic planning. Results of the field study are discussed.
Available at: http://works.bepress.com/michael_akers/43/
Published version. Management Accounting, Vol. 77, No. 1 (July 1995): 24-31. Publisher Link. © 1995 Association of Accountants and Financial Professionals in Business. Used with permission.